The featured radio advertisement presented with voiceover in which they said, “a great deal on ripening -at-home avocados” but remarked, “be ready to eat for about 10 minutes, then they will go off”.

The striking offer told people to select “better deal” of an egg muffin and roll.

Two audiences complained that the ad, which was aired in June dispirited people from ordering the fresh fruits. The advertising surveillance approved the complaints and endorsed them. According to Costa, the advertisement played on the “frustration and unpredictability of the avocado”

The retail chain professed it was not recommending the audiences to select between the two breakfast options, it simply drew the attention of people about the promotional offers.

The enterprise which takes responsibility for broadcast, Radiocentre, assured that consumers would get the option and as a “light-hearted remark” about the experience of purchasing non-ripe avocados.

The Advertising Standards Authority informed that consumers would comprehend the ad as a comparison between the experience of eating egg muffin or bacon roll and an avocado.

The ASA said, “we considered that, although the ad was light-hearted, it nevertheless suggested avocados were a poor breakfast choice, and that a bacon roll or egg muffin would be a better alternative, and in doing so discouraged the selection of avocados.”

Related Articles
Next Story
Going Viral
Plan To Block No Deal ‘Could Involve Queen’, Brexit

Plan To Block No Deal ‘Could Involve Queen’, Brexit

by Susmita July 19, 2019
Sources said, senior Tories, seeking to block a no-deal Brexit, are investigating a radical plan involving Queen. The top officials in the rebel group are worried over the fact that the next prime minister could ignore the will of parliament that they have discussed a scheme to ask the Queen to intervene. Amid the inflamed atmosphere at Westminster, these Conservatives are thinking of holding a vote on a parliamentary device...