MORRISONS introduces a ‘quieter hour’ in support for customers, who struggled with shopping noises, which was announced on July 18. The quite hours starts with diming of lights, reducing music volume and restrict loud music in supermarkets. The time of quiet hours will start from this Saturday, this weekend and time allotted was 9 am to 10 am.

To settle down such thoughtful initiative, National Autistic Society’s Daniel Cadey were in support. Cadey disclosed that almost 700,000 people are facing trouble with such a massive rush and noise in UK supermarkets. Therefore, a necessary precaution is recommended to settle down the issue.

He also feels that ‘quieter hour’ of Morrisons is a kind of relief for autistic people, who find difficult with loud noise in supermarkets of UK. During the quieter hours the annoying announcements by staffs are not permitted and less the movement of baskets and trolleys during the hours.

This plan has been rolled out earlier this year in UK’s 493 stores followed by flourishing trails in Woking, Lincoln, and Gainsborough as well.

Morrison Community Champion, Angela Gray disclosed her involvement in the initial trials as her son suffers from the problem. Therefore, with the introduction of such silent hours they found a real difference, said Gray.

Kelly Kemp, Freya’s mother also reports that same as her daughter was facing the same autism. Kemp is genuinely overwhelmed with such introduction of quieter hours as now she is happily visiting the stores with her daughter. She even appreciated the imitative of Morrison as they concern the needs of all customers.

Therefore, it seems that the ‘quieter hours’ in supermarkets will indeed be a success.

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