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Bar by bar, Heineken battles AB Inbev in Brazil

SAO PAULO- Thursday, July 5, 2018- Arthur Santi, Sao Paulo bar owner, has ‘served up so long the boatloads of ice-cold Skol which is one of Brazil’s most popular beer brands and a mainstay of brewing giant Ambev’. Didier Debrosse, the Frenchman who has led Heineken in Brazil for the past five years, said,” You can find cachaça cheaper than beer, which is insane. To reach these consumers, Heineken’s bargain-priced...

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